Why Do People Want This (Biz Side)What is the problem? Who is the target customer? What is the solution, the promise? Why do people pay? The Problem: too many unwanted emails in your inbox, emails that you never open and may have signed up for but no longer have…
In the interest of taking my own advice, debugging why the most recent project I shipped "failed" (putting failed in quotes because you know it's not that dramatic) I didn't expect to make money from this project. I wanted to get this idea I had a while ago out of…
Many indie makers have a fear of charging money for their stuff, at least at the beginning (I very much include myself here). This is a real legitimate fear with logical objections. Until we address these internal objections, we can't readily follow the advice to "always charge, charge more, raise…
Debugging is figuring out why something is not working as expected. Both sides of the equation matter. It could be "not working" because either 1. your expectations are wrong OR 2. there is a reason and you haven't found it yet. Your job while debugging is to pinpoint this reason,…
Here's a report from 10+ hours of SEO research including reading original SEO documentation from Google. (Full list of resources at the bottom). As a software engineer I mostly thought of SEO as a marketing tactic people use to get (lure?) other people on to their website. Either to buy…
Imagine that you have a reliable system for learning any topic that interests you. For first-time entrepreneurs learning efficiently and consistently is key to progress and success. But sometimes when we decide to learn more about a new topic, we don't know where to start, what to consume and in…
Capturing the most interesting or surprising bits from each episode. Not a summery of the entire episode. Bite sized. I note patterns of repeating advice and insights along with my observations on both the business building side and human psychology side. Public Notebook, updated regularly [New format to try -…
Hi there! Last week we talked about deciding who your customers is as an entrepreneur. So assuming you have ideas for products/services that solve a problem for this group, how do you communicate those with your potential customers? A landing page, sometimes known as a "lead capture page", "squeeze…