Why It Works: Lunch Money Personal Finance App

Why Do People Want This (Biz Side) What is the problem? Who is the target customer? What is the solution, the promise? Why do people pay? The Problem: is in the personal finance and budgeting domain. Many apps exist in this space. Some try to do too many things and…

Why It Works: VEED.IO Video Editing Platform

This case study is slightly different. Veed has grown rapidly over the last 18 months and they are well beyond 100 customers (in the ten thousands). So, in addition to the first 100, we'll cover all distribution channels and customer acquisition strategies that have been effective. Why Do People Want…

Why It Works: Leave Me Alone App

Why Do People Want This (Biz Side)What is the problem? Who is the target customer? What is the solution, the promise? Why do people pay? The Problem: too many unwanted emails in your inbox, emails that you never open and may have signed up for but no longer have…