This part is all about the actual Interview. How to ask useful and impactful questions for different types of interview scenarios. Interviews The different types of interviews: Discovery interviews - for exploring a new idea or problem space Switch interviews - to figure out why someone switched to your product…
This post covers 3 major parts from the book: When Should You Do Interviews, Recruiting Participants and How to Talk So People Will Talk When Should You Do Interviews Interviews are used for both Targeted research for answering specific questions around a project and ongoing research to build general customer…
Why read this book? What do you know about customer interviews and what do you think about the word Empathy before starting?I know that customers interviews are good to do and helpful for many businesses. I tend to associate them more with SaaS businesses where you would talk to…