Chapter 24 Getting customer's attention Reasons for stopping a habit, in this case of writing letters: he wants to review some reference material and take notes to have more coherent things to write he wants the son to type up the first 25 letters he is going to focus on…
Chapter 21 How to think about offering a product discount The author is feeling tired. Physically in terms not being able to complete his 'road work' in one go. And also mentally in terms of longing for freedom and feeling down in general. Yet the writing continues. [Lesson] The author…
Chapter 17 How to get good at copywriting The way to get good at copywriting is to copy good writing. [I knew there would be a pun in there] The author advices copying by hand good ads you come across. Before I decided to read these Boron Letters, I recall…
Chapter 13 Do guilt and manipulation work? This letter starts off explaining how to induce guilt in a direct mail sales pitch. Sadly, the below sample copy does not stand the test of time. So many fauxpas here. More an example of things you do not want to say in…
Selling info products, customizing products to a niche, how to get people to open your sales emails and what to put inside those emails. Those are the topics covered in the the next four letters I read (9 to 12). Chapter 9 Selling info products This chapter goes over planning…
This is part 2 of my notes from The Boron Letters. The next chapters (5 to 8) get into how to make money and how to get rich. Chapter 5 Become a student of markets / a student of reality This one is about how to make money by observing 'the…
Why Read This Book The Boron Letters are famous in the world of copywriting. They are written by a person named Gary C. Halbert in the 1980s. They are written by a father addressing his son. Side note: this author apparently went to jail for mail fraud. Basically taking orders,…
This is the last post for this book. This part is about analyzing the interviews and taking action by pulling together what you've learned. Analyzing Interviews You can use interviews to make decision about product (new features, what to build in the first place) and marketing. For example, you can…