Boron Letters: Advice on Copywriting - Part 3

Selling info products, customizing products to a niche, how to get people to open your sales emails and what to put inside those emails. Those are the topics covered in the the next four letters I read (9 to 12). Chapter 9 Selling info products This chapter goes over planning…

Boron Letters: Advice on Copywriting - Part 2

This is part 2 of my notes from The Boron Letters. The next chapters (5 to 8) get into how to make money and how to get rich. Chapter 5 Become a student of markets / a student of reality This one is about how to make money by observing 'the…

Boron Letters: Advice on Copywriting - Part 1

Why Read This Book The Boron Letters are famous in the world of copywriting. They are written by a person named Gary C. Halbert in the 1980s. They are written by a father addressing his son. Side note: this author apparently went to jail for mail fraud. Basically taking orders,…

Deploy Empathy by Michele Hansen - Part 4

This is the last post for this book. This part is about analyzing the interviews and taking action by pulling together what you've learned. Analyzing Interviews You can use interviews to make decision about product (new features, what to build in the first place) and marketing. For example, you can…

Deploy Empathy by Michele Hansen - Part 3

This part is all about the actual Interview. How to ask useful and impactful questions for different types of interview scenarios. Interviews The different types of interviews: Discovery interviews - for exploring a new idea or problem space Switch interviews - to figure out why someone switched to your product…

Deploy Empathy by Michele Hansen - Part 2

This post covers 3 major parts from the book: When Should You Do Interviews, Recruiting Participants and How to Talk So People Will Talk When Should You Do Interviews Interviews are used for both Targeted research for answering specific questions around a project and ongoing research to build general customer…

Deploy Empathy by Michele Hansen - Part 1

Why read this book? What do you know about customer interviews and what do you think about the word Empathy before starting?I know that customers interviews are good to do and helpful for many businesses. I tend to associate them more with SaaS businesses where you would talk to…

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SunsetUnder the BridgeYellow House, Gray SkyA walk on a cloudy dayA hike…