Chapter 17 How to get good at copywriting The way to get good at copywriting is to copy good writing. [I knew there would be a pun in there] The author advices copying by hand good ads you come across. Before I decided to read these Boron Letters, I recall…
Chapter 13 Do guilt and manipulation work? This letter starts off explaining how to induce guilt in a direct mail sales pitch. Sadly, the below sample copy does not stand the test of time. So many fauxpas here. More an example of things you do not want to say in…
Selling info products, customizing products to a niche, how to get people to open your sales emails and what to put inside those emails. Those are the topics covered in the the next four letters I read (9 to 12). Chapter 9 Selling info products This chapter goes over planning…
This is part 2 of my notes from The Boron Letters. The next chapters (5 to 8) get into how to make money and how to get rich. Chapter 5 Become a student of markets / a student of reality This one is about how to make money by observing 'the…
Why Read This Book The Boron Letters are famous in the world of copywriting. They are written by a person named Gary C. Halbert in the 1980s. They are written by a father addressing his son. Side note: this author apparently went to jail for mail fraud. Basically taking orders,…
This is the last post for this book. This part is about analyzing the interviews and taking action by pulling together what you've learned. Analyzing Interviews You can use interviews to make decision about product (new features, what to build in the first place) and marketing. For example, you can…
This part is all about the actual Interview. How to ask useful and impactful questions for different types of interview scenarios. Interviews The different types of interviews: Discovery interviews - for exploring a new idea or problem space Switch interviews - to figure out why someone switched to your product…
This post covers 3 major parts from the book: When Should You Do Interviews, Recruiting Participants and How to Talk So People Will Talk When Should You Do Interviews Interviews are used for both Targeted research for answering specific questions around a project and ongoing research to build general customer…