Why It Works: Lunch Money Personal Finance App

Why Do People Want This (Biz Side) What is the problem? Who is the target customer? What is the solution, the promise? Why do people pay? The Problem: is in the personal finance and budgeting domain. Many apps exist in this space. Some try to do too many things and…

Why It Works: VEED.IO Video Editing Platform

This case study is slightly different. Veed has grown rapidly over the last 18 months and they are well beyond 100 customers (in the ten thousands). So, in addition to the first 100, we'll cover all distribution channels and customer acquisition strategies that have been effective. Why Do People Want…

Why It Works: Apps Without Code

Why Do People Want This (Biz Side) What is the problem? Who is the target customer? What is the solution, the promise? Why do people pay? The Problem: People who are not software developers have good ideas for Apps - tools that can be used to solve real inefficiencies in…

Why It Works: Leave Me Alone App

Why Do People Want This (Biz Side)What is the problem? Who is the target customer? What is the solution, the promise? Why do people pay? The Problem: too many unwanted emails in your inbox, emails that you never open and may have signed up for but no longer have…

Failed to make $1000 from a project: debugging why before moving on

In the interest of taking my own advice, debugging why the most recent project I shipped "failed" (putting failed in quotes because you know it's not that dramatic) I didn't expect to make money from this project. I wanted to get this idea I had a while ago out of…

Let's Talk About Money and the Fear of Charging

Many indie makers have a fear of charging money for their stuff, at least at the beginning (I very much include myself here). This is a real legitimate fear with logical objections. Until we address these internal objections, we can't readily follow the advice to "always charge, charge more, raise…

Debugging Your Way Through Indie Hacking

Debugging is figuring out why something is not working as expected. Both sides of the equation matter. It could be "not working" because either 1. your expectations are wrong OR 2. there is a reason and you haven't found it yet. Your job while debugging is to pinpoint this reason,…

How Stuff Works: Search Engine Optimization [#Letter23]

Here's a report from 10+ hours of SEO research including reading original SEO documentation from Google. (Full list of resources at the bottom). As a software engineer I mostly thought of SEO as a marketing tactic people use to get (lure?) other people on to their website. Either to buy…